Trainers 2022 – Social Business Creation

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Part I. Online Training

Alain-Olivier Desbois
Entrepreneur, investor and Impact leader strategist
LinkedIn

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Alain-Olivier Desbois is a result-oriented intrapreneur & entrepreneur with more than 20 years of experience as an investor, coach, and strategic developer of startup companies and PE & VC investment funds. Alain-Olivier is passionate about impact investing and the development of new business models that integrate impact, sustainability, and life cycle thinking. As head coach and designer of incubator-accelerator programs for impact companies at EspaceINC and l’Esplanade, a Montreal-based accelerator dedicated to social innovation, he contributes to the growth of innovative, efficient, and sustainable start-ups. As Senior Manager of SVX Québec, Alain-Olivier is building communities of coaches, experts, and investors willing to support and invest in impact companies. Prior to working on fostering the incubator-accelerator ecosystem in Québec, Alain-Olivier was Co-Founder and Partner at Cycle Capital Management, a leading Canadian Cleantech Venture Capital Fund, where he was instrumental in defining and creating fund’s investment strategy and operational activities. Previously, he was Director of investment for the VC technology division of la Caisse de dépôt et placement du Québec.

Andrea Gonzalez Pacheco
Co-founder of Nuestro Flow, one of the “Social Business Concept” Award in 2016
LinkedIn

Andrea Gonzalez Pacheco is a cofounder of Nuestro Flow, a social enterprise dedicated to the creation of content and pedagogical tools to promote equity, diversity, and inclusion. Her focus is to inform, make visible, sensitize, transform, and mobilize the population around gender equity, inclusion, and diversity as well as crucial issues related to the development of our societies and the future of the planet. Her background is in industrial design and she holds a master’s degree in design, strategy, and project management. She was selected to be Acumen Fellow in 2019 thanks to her exceptional leadership as a social changemaker. Her business is a recipient of several prestigious recognitions such as In-Pactamos in 2019, CEMEX TEX award in 2017, Social Business Concept award in 2016, etc.

Christophe Goffoz
Vice President, Divergent Capital
LinkedIn

Trained as a Chemical Engineer – Process Engineering and holder of a specialized master’s degree in marketing from HEC Paris, Christophe had a successful first career in the pharmaceutical industry, in Europe and then in Canada. In 2016, he decided to dive into the world of entrepreneurship and impact investing by co-founding Divergent Capital, an investment fund that supports entrepreneurs in innovative projects. In sectors as diverse as the manufacturing industry, clean technologies, agroforestry, or biotechnology, he is involved in companies as a shareholder, a mentor, a business coach, and sometimes in companies’ operations in strategic or management roles. Eager to contribute to the development of entrepreneurship, he also works as a coach with incubators & accelerators and sits on several boards of directors. Driven and passionate, Christophe enjoys sharing his experience and his creativity in business with those he meets. Competitive by nature, he practices sport at a high level both individually (tennis) and as a team player (volleyball).

Christopher Baenninger
President & Executive Creative Director NewBase Media
LinkedIn

Christopher Baenninger is a coach, judge, and speaker at Social Business Creation since its inception. He has extensive experience leading teams in delivering excellence in the fields of marketing & communication. He has founded several successful creative shops, including Blast Media, where he & his partners delivered world-class creative content & marketing strategies to companies like Tetra Pack, Adidas & Bombardier. In late 2011, Christopher founded NewBase Media, an advertising agency that specializes in promoting sustainable products and services For A Better World. He and his super-talented team have been going from success to success and are rapidly setting themselves to become the premiere Sustainable Advertising Agency in Canada. Christopher also has a keen passion for Art and is currently setting up a new AI-based online art platform to help undiscovered artists get exposure.

Christopher Rockwell Bent
Artist and Speaker
Founder of Piccles
LinkedIn

Chris Bent was born an entrepreneur. He has started businesses to scratch his creative itch. He became obsessed with creativity when he got his first soul-crushing corporate job that had no outlet for creative expression. Winner of the MIT Creative Arts Competition, Chris is now building a collaborative drawing experience and is passionate about helping others reach their creative potential. He is the Founder of Piccles, an audience response platform to percolate ideas, collect sentiment or create “just have fun” events for human resources managers, event planners, and experiential marketers.

Davender Gupta
Industrial Technology AdvisorIndustrial Technology Advisor
National Research Council Canada
LinkedIn

Davender Gupta is an Industrial Technology Advisor with Canada’s National Research Council, providing advice and funding for growing companies that leverage innovation to create impact. In addition, Davender teaches entrepreneurship at the University of Quebec at Montreal School of Management Sciences and lectures at the Baccalaureat and Master levels at business schools in France. His passion is to guide entrepreneurs to realize their vision in these unpredictable times by developing the knowledge, skills, and confidence to think and act strategically. His first career was as an aerospace research and development engineer in the Royal Canadian Air Force. For a second career, he founded and grew a technology startup in digital imaging. Davender’s third career, for more than 20 years, is as a coach, mentor, and trainer of startups, building an international reputation for excellence. He has started several startup programs across Canada and is a facilitator and mentor for Startup Weekend. Davender has a specific interest in how startups transition from developing innovation to deploying it in the market. He Davender holds an Executive MBA from McGill-HEC Montreal, an MSc from the Rochester (NY) Institute of Technology, a BEng from Royal Military College of Canada, and advanced certificates in entrepreneur development from MIT-Sloan School of Management and Babson College.

Fannie Couturec
Assistant Professor, HEC Montreal
LinkedIn

Fannie Couture is one of the earliest contributors who created the online courses for the Social Business Creation program. After earning her doctoral degree from the University of Sydney, she became a professor at HEC Montreal. Her work focuses on making sense of and revealing the complexities attached to strategizing efforts aimed at tackling large-scale socioenvironmental issues. As an aspiring practice and process scholar, Fannie seeks to better understand how strategy is enacted by actors in their day-to-day activities and with what consequence for their ability to affect change. Fannie’s work has been recognized at leading academic conferences where she has won the Strategizing Activities and Practices Best Paper award and the prestigious Carolyn Dexter Best International Paper award.

Frédéric Morin-Bordeleau
Cofounder, Project MR-63
LinkedIn

After living for 4 years in Australia, Japan, and China where he learned Japanese and Mandarin while cooking and teaching English, Frédéric Morin-Bordeleau came back to his hometown of Montreal. With his brother, he then started Project MR-63 which was nothing more than a way too big idea for two brothers with zero experience in business, architecture, real estate, politics, or project management. Both brothers were huge dreamers ( and quite stubborn hard workers ) so they manage to get the architect firm Rayside Labossière to join their project and give. And then it was a city official that jumped on board, and then some accountants, and some art world public figure, and then some politicians, and finally they convinced the STM to give them 8 metro trains to make it a reality. After four years of hard work, they are now raising 6M $ to build this project in the South-West, more precisely in the new Quartier de l’Innovation where it will host a cafe bar and an art gallery that will give their visibility to local and emergent products and artists.

Jean-Sebastien Dufault
Consultant and musician
LinkedIn

Jean-Sébastien has a rich and atypical background for an entrepreneur, manager, and director. Following his training at the prestigious Musicians Institute of Hollywood in California (PIT), he made a career for several years as a performing drummer for renowned artists such as Bob Walsh, Martin Deschamps, Ariane Moffatt, Kevin Parent, Jim Zeller, and many others. Besides, he has been one of the best real estate salesmen in his territory since 2004. After building and managing a team of nearly 75 brokers, he raised several million dollars to set up Faltour, an IT real estate company. Faltour was the first company accredited by the provincial government to enable paperless real estate brokerage (GED + electronic signature). Faltour’s services immediately became an industry standard from coast to coast until its sale in 2016. Since then, he has successfully completed numerous mandates in strategic development and business structure for companies such as Appollo Music Store (Bopper Music), Hausvalet, E.S.A., QC Musique, Phaneuf International, M’Pact, Pixel d’Étoile and others. In addition to his specialization in growth and impact management, he offers his entrepreneurial reflexes for sales, mergers, acquisitions, and reorganization of share capital. With the development of the next generation of entrepreneurs at heart, he has partnered with several gas pedals and incubators (La Piscine, Développement Économique Longueuil, and Espace-inc) in order to catalyze and promote promising young ecosystems.

Jocelyn Brouillard
Entrepreneur, Aviseur, Investisseur
LinkedIn

Jocelyn is an investor passionate about entrepreneurship! Since 1994, he has been involved in several companies as a founder, shareholder, investor, manager, and advisor. These multiple hats have allowed him to participate in several value creation projects in small and large companies. The sectors are varied: professional services, tourism, manufacturing, agriculture, retail, franchising, technology, automotive, pharmaceutical, recreational products, events, etc. Today, Jocelyn believes that the strength of an organization depends greatly on the quality of its leaders and their efficiency in working together. “The company is only as good as its leaders”. This motivates his years of collaboration in helping schools of leaders (universities, gas pedals, entrepreneurship schools, incubators, etc.). Jocelyn is a graduate of the University of Sherbrooke.

Juan Mentruyt
Co-founder of Odiseo
Regional Partner Care Specialist of PedidosYa
LinkedIn

Juan is an Operational Excellence project leader with over ten years of experience in Quality and Environmental Management systems. He obtained an Executive MBA degree from IAE Business School in Argentina in 2020. Proactive, empathetic, and excellent interpersonal relations, Juan has a great capacity to adapt to organizational changes. After two years working in different countries, he consolidated his leadership and intercultural team management skills. He co-founded Odiseo in 2020, a technology company that provides competitive outsourcing and digital transformation services to SMEs, entrepreneurs, and government agencies while training and employing young people in vulnerable situations. Odiseo is the first work-education opportunity on technology for young people with no job or formal education access.

Julio Castaneda
Co-founder of Turbodega
– The winner of SBC2019
LinkedIn

Julio has great passion for retail innovation and entrepreneurship. From eight years working in the Consumer Goods and OTC Pharmaceutical industries, he learned that challenging what needs to be fixed is the only way to move forward. From colleagues, partners, and customers, he is driven to consistently create business opportunities. In 2019, he co-founded Turbodega, a software management tool that builds a network of small grocers in emerging countries and tracks their daily-sales in real time to provide them: lower cost of goods, access to fair working capital lines of credit, and data-backed business advice. Julio is a holder of an MBA from McGill University.

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Mabel Gonzalez

Co-founder of Nuestro Flow, one of the “Social Business Concept” Award in 2016
Head of Operations & Sustainability of Montreal Group
Senior Advisor of Business Development Bank of Canada
LinkedIn

Mabel has over 15 years of professional experience in several countries (Canada, Colombia, Germany, EEUU, Bolivia & Egypt), working in designing and implementing projects and innovative interventions, advising and managing public and private organizations at the local, national, and international level. She holds a master’s degree in International Economics and Sustainable Development from Hochschule für Technik und Wirtschaft Berlin and DESS in Management of Cultural Organisations from HEC Montreal. She is a Co-Founder of @Nuestro Flow, a social enterprise and a platform aimed at promoting equality and diversity. In addition, Mabel is a Senior Advisor, International Relations at the Development Bank of Canada, BDC, where she acts as Head of Operations and Sustainability of The Montreal Group, a global forum for development banks focused on micro, small and medium-sized enterprises and I lead the agenda on sustainable finance. Besides business, Mabel has a strong background in performing arts with several years of experience in television, theatre, cinema, and radio as an actress, director, and writer. She is the director and writer of “Mujeres con Todas las Letras,” a popular children’s book recently published to give visibility to inspiring women from Central and South America.

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Mai Thi Thanh Thai
Associate Professor
HEC Montreal[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]

Associate Professor Mai Thi Thanh Thai is the founder and Director of Social Business Creation that uses gamification to teach university students social entrepreneurship and social business models that use market mechanisms to solve social issues. At HEC Montreal, she teaches social entrepreneurship, new venture creation, strategies in emerging markets, and qualitative methods. Her research focuses on the link between entrepreneurship and its socioeconomic, cultural, and political contexts. She was the editor-in-chief of the Journal of Small Business and Entrepreneurship from 2015 to 2020, during which the journal experienced unprecedented growth in terms of full-text downloads, manuscript submissions, and journal rankings. She has published over 50 articles in peer-reviewed prestigious journals, contributed several book chapters, edited two books, and made presentations at numerous academic conferences. She is a lifetime member of the Beta Gamma Sigma AACSB-Honor Society. Mai Thai has won many local and international awards for her performance and commitment in her different roles as a researcher, teacher, and entrepreneur throughout her career.

Marilu Germscheid
Entrepreneurs, author
LinkedIn

Marilu Germscheid, born in Dusseldorf, Germany, lives as an entrepreneur in Lugano. She graduated with Honour in International Management at Franklin University, Lugano, Switzerland, and also studied in USA and Austria. Her heartfelt desire for long had been to help children in need; therefore, she started her career with 200 street – children in Brazil. This resulted also to her thesis: “Venture Capital as a viable policy solution for employment creation in Brazil,” which is the Nobin (New) Equity Program. She also worked in a development aid program in Indonesia, launched from the German Government. She further has experience in the banking sector where she traded on stock exchanges worldwide. She also has international experience in various business sectors where among others she assisted the conductor Diego Fasolis, in organizing Operas with Placido Domingo and Philippe Jaroussky at the Scala Milan. She assisted the Founder of the famous Italian cartoon production company: Rainbow, who invented the Wings. Most recently, she published a book entitled “Making Dreams into Your Realities – The Power of Dreams” out of exclusively original speeches and writings of Nobel Peace Prize Laureate Professor Yunus.

Marisa Murray
Executive Coach, Speaker, and Author
Founder of Leaderly
LinkedIn

Marisa Murray P. Eng., MBA, has over two decades of success in business and technology leadership roles. A former Partner with Accenture and Vice President at Bell Canada, Marisa has built strategy, business transformation, and change management skills during her accelerated career path. Marisa’s experience spans a diverse set of industries and governments. Her success is grounded in her unrelenting support of her clients’ organizational and personal objectives and her uncanny ability to unlock their potential in their teams to achieve superior results. She is also an author, sharing her unique perspective on professional development in her book “Work Smart – Your formula for unprecedented success.” Marisa is a Certified Professional Coach with the International Coach Federation (ICF) and Certified in Conversational Intelligence®, a revolutionary body of work leveraging the power of neuroscience to create profound and lasting transformation for individuals, teams, and entire organizational cultures.  She is also a Professional Engineer and alumnus from the University of Waterloo and holds an MBA from Queen’s University.

Michel Filion
McGill-HEC Montréal Executive MBA Director of Recruitment & Marketing
LinkedIn

Michel Filion is a professional recruiter. Selling a vision is his vocation. He is part of the leadership team of one of the most successful EMBA programs in the world. In the last 14 years, he has persuaded more than 600 leaders to join his EMBA program. Michel is also a professional public speaking coach, offering expert guidance and skills development strategies to corporate executives. He coaches speakers for TED X and My Thesis in 3 Minutes and has won numerous Toastmasters competitions. He will teach you the secrets of great speakers and how to maximize your impact by mastering your own rhythm.

Sidiki Sow
Co-founder of ProtERA farms, the winner of SBC2016
LinkedIn

Agro-Environmental economist by training from McGill University, Sidiki A. SOW will shortly become a Professional Agronomist by entering the Order of Quebec Agronomists. As a consultant, he has already developed a project worth ½ a million dollars of profit for a multinational West African agribusiness firm. He recently founded ProtERA Farms, a disruptive start-up that aims to tackle the challenge of sustainably feeding 2 additional billion people by developing insect farming for feed and food in West Africa. ProtERA recently received the first prize at HEC Social Business Creation and was selected as one five winners at Accelerate 2030 launched by Impact Hub Geneva in collaboration with the UNDP.

Valeria Arellano
Founder of Afortunada Mente
LinkedIn

Valeria Arellano is the founder of Afortunada Mente (“Lucky Mind” in English), a social business that promotes financial education through fun. Also, she is the creator of a board game that trains children and adults in social entrepreneurship, finance, and socioemotional skills. She has won 6 international prizes, including three prizes at the Social Business Creation 2018 and one prize at the International Business Learning Games Competition. She has helped +50,000 families through online courses and her board game in +200 schools working with the Secretary of Education, the Mexican Senate, and other public organizations in Mexico. An SBC coach, judge, and coordinator for Mexico, Valeria works in synergy with public policymakers such as The Senate, and the Secretary of Finance, Education, and Economy in Mexico, to increase social impact. OECD has published her social business as an innovation in public policy.

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Part II. Training of Trainers (TOT)

Christopher Baenninger
President & Executive Creative Director NewBase Media
LinkedIn

Davender Gupta
Industrial Technology AdvisorIndustrial Technology Advisor
National Research Council Canada
LinkedIn

Dorthe Brandi
Executive advisor, Non-Executive Board
Director – Innovation & business development Brandicon
LinkedIn

Dorthe Brandi is working as an executive advisor within the fields of Business Development, Corporate Innovation, and Commercialization, Dorthe Brandi is an experienced advisor to executive leadership teams, entrepreneurs, and business owners. Next to running her own company, Brandicon, she works as a board member, independent advisor/innovator for entrepreneurs, and member of the national censor corps for business economics supporting the Danish Universities and the Technical University of Denmark. She currently contributes to the World Guide Foundation with a mission to turn today’s young people into tomorrow’s leaders. She holds a master’s degree in Business Administration.

Ghani Kolli
Managing Partner, Strategy & Impact, Business Innovation at Credo
LinkedIn

Managing Partner, Strategy & Impact, Business Innovation at Credo. Having spoken to 3,600 people over the past 15 years at workshops, conferences, and consulting assignments, Ghani knows very well the importance of alignment of individuals with their organizations and of organizations with their clients’ needs. His career as an entrepreneur and intrapreneur shape his contributions to innovative projects aiming at creating values for his clients. With this commitment to value creation, he shares with the community his passion as an impact entrepreneur, strategic advisor, and business coach. His main driver is co-creating and innovating with his clients in collaboration with his peers in a framework that leaves space for creativity and excellence. Ghani Kolli is a certified Business Model & Value Proposition Designer as well as Business Model You practitioner. He helped entrepreneurs and business leaders successfully rethink their business models. He founded HumanYo project, an Artificial Intelligence start–up that predict team efficiency, and co-founded the strategic design firm HumanYo+Impact to create human impact within innovative organizations by using design thinking, lean start–up, customer development, design a better business, and blue ocean methodologies. Ghani is co-creator and contributor of two books, namely “Business Models for Teams” and “The Real Startup Book.”

Joseph Khoury
PhD in Applied Human Sciences
LinkedIn

Dr. Joey El-Khoury is responsible for the ‘social impact’ start-up incubator program at Pôle IDEOS-HEC Montréal, and he teaches courses on “Corporate Social Responsibility” and “Sustainability management.” Besides, he is a member of the board of directors of the non-profit organization CADE. After ten years of managerial experience at Procter & Gamble in Dubai, he founded Jardins Sans Frontières. His nine-year career in business development in Mali, West Africa, ignited in him a passion for ecological agriculture, community development, and social and organizational innovation. It was after this experience with the community Kamaka in the Sahel region that he undertook his big green. Through a partnership with CREDIL and Québec Without Borders, he undertook Winter 2013 Action Research in Senegal on permaculture with Baback Serere community. Today, he is working with GRIDD-HEC (Interdisciplinary Research Group on Sustainable Development).

Jorge H. Mejia
Associate Professor, Department of Entrepreneurship and Innovation
HEC Montreal

Associate Professor Mejia holds a Ph.D. from HEC Paris, an MSc at Paris-Dauphine University, an MBA and BBA with a special major that combined international and strategic entrepreneurship at ITAM. Before joining HEC Montreal, he was a full–time faculty member at ITAM Business School. Recently he has been a visiting research scholar at Texas Christian University, USA. Professor Mejia’s research focuses on: 1. Entrepreneurial intentions, the purpose of life, social entrepreneurship, and ethics; 2. Entrepreneurial networks of immigrants and families; 3. SMEs management, new ventures, scalable businesses, and technology–based firms; 4. Corporate entrepreneurship, entrepreneurial boards, Top Management Teams, and environmental issues in organizations. Jorge Humberto has coauthored numerous journal publications, conference articles, books, and book chapters on the aforementioned topics. Professor Mejia’s research has earned scholarly recognition from Strategic Management Society, USA, Federal Business Disciplines, USA, and CONACYT in Mexico. Jorge Humberto is an award-winning educator who teaches courses in strategy and entrepreneurship to undergraduates, MBAs, EMBAs, and Executives. He is a lifetime member of Beta Gamma Sigma AACSB-Honor Society. Prior to and during his academic career, he worked as a consultant of large corporations, entrepreneur, and CEO of SMEs.

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Le Thi Thu Ha
Director of Innovation and Incubation Space (FIIS) at Foreign Trade University
LinkedIn [/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]

Associate Professor Le Thi Thu Ha is the Director of Innovation and Incubation Space (FIIS) at Foreign Trade University and co-founder of Education Technology Hub. She is a leading Vietnamese expert in helping start-ups increase their value through intellectual property management strategies. Over the last decade, she has been a driving force behind the development of research and teaching in the domain of intellectual property at the university level in Vietnam. Thanks to her initiatives, FIIS has been considered as an exemplary intermediary institution for the State and businesses. It is now an important connection point for government policies, infrastructure investments, business angel investments, and start–ups.  FIIS receives support from governments, international organizations, and alumni with a mission to turn ideas into start-ups and nurture entrepreneurs with the spirit of innovation.

Luciano Barin Cruz
Director and co-founder of the IDEOS hub
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Luciano Barin Cruz is a Full Professor of Management and Sustainability at HEC Montréal, Canada. He is the Director of Pôle Ideos (social impact center) at HEC Montreal, the Director of the Yunus Social Business Centre (HEC Montreal), and the Director of the ‘Sustainability Challenge’ module of the EMBA McGill-HEC Montreal. He holds a research professorship on organizational models and social impact. Professor Barin Cruz has served as an expert on projects supported by the InterAmerican Development Bank (IDB), the Government of Quebec, and Desjardins International Development. He currently works on a major project aiming to reinforce the managerial capabilities of social enterprises in Quebec (Maison de l’innovation social – MIS). His research projects focus on sustainability, social responsibility, and social impact, and they have been published in journals such as Journal of Management Studies, Organization, World Development, Business & Society, Journal of Business Ethics, Management Decision, Journal of Cleaner Production, among others.

María Esther Fragoso Terán
Director of Social Business Creation in the State of Veracruz
LinkedIn

María Esther Fragoso Terán is the Director of the School of Accounting and Business at Universidad Veracruzana and also the Director of Social Business Creation in the State of Veracruz. She has a Ph.D. in Government and Public Administration and a Master’s in International Business. Having worked in different sectors, she has a wide array of skills and a large professional network. For the last 15 years, she has been dedicated to university teaching, working closely with young people, participating in local, national, and international entrepreneurship competitions. Her outstanding contributions to social entrepreneurship education are widely recognized. She has published numerous articles about social entrepreneurship, greening model, inclusion, etc. in the international magazine “ICERI” in Spain and in the magazine “EDULEARN”. She has participated in different panels, conferences, lectures, and congresses at the national level. She was a judge in the Hult Prize Competition and ANFECA. She won first place with “Trek Hub” Project in the 2017 Edition of the Social Business Creation Competition and the 7th position with “DANDESI” Project in the 2019 Edition.

Marisa Murray
Executive Coach, Speaker, and Author
Founder of Leaderly
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Mayssam Daaboul
Research Affiliate & Coordinator – Sensorica
LinkedIn

Mayssam Daaboul is a managing partner and COO at TeleMedic SAL and a professor at the American University of Science & Technology in Lebanon. With a background in microbiology and biotechnical management, he is pursuing a doctoral degree in business administration to further explore the businesses that act as a fundamental layer in every industry. He has diverse experience in various industries ranging from the medical, pharma, online, retail, NGOs, and several other industries.

Michel R. Filion
McGill-HEC Montréal Executive MBA Director of Recruitment & Marketing – HEC Montreal
LinkedIn

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Nadia Ermakova
Business Developer and Fundraiser
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Nadia Ermakova, born and raised in Russia, but lived in 5 countries until now. Currently based in Germany and working as a business developer and fundraiser. She is passionate about traveling and exploring the world, connecting (to) different people, doing social business and supporting meaningful projects. Nadia Ermakova studied management and wrote her master thesis about reward-based crowdfunding. After graduation, she worked for Grameen creative lab in Wiesbaden, at which she worked closely with the Nobel Peace Prize laureate Muhammad Yunus to spread the idea of social business to the world for. At present, she is managing crowdfunding campaigns for Social Canteen, a social business based in Frankfurt. She believes in the importance of analyzing the root of the problem to find the right solution that is the essence of Social Business.

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Nguyen Thu Hang
Lecturer, FTU
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Dr. Nguyễn Thu Hằng obtained her Ph.D. degree from the Shanghai University of Finance and Economics. Before that, she received a master’s degree from the Leeds Metropolitan University and a bachelor’s degree in Economics and International Business from Foreign Trade University (FTU). She has 14 years of international trade–related experience as a teacher and subject–matter expert for projects from UNDP, GIZ, and ITC. Currently, she works as a lecturer at Foreign Trade University and is the Director of Training and Development Section of FTU Innovation and Incubation Space (FIIS). Also, she is the national coordinator of the Vietnam Hub of Social Business Creation.

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Steve Lamoureux
Director of Banking Solutions Orientation and Cooperative Network Support and Leadership and Strategic Directions Advisor
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Steve Lamoureux is a judge at Social Business Creation. Besides SBC, Steve has been a judge in different competitions over the past 30 years. Steve holds a bachelor’s degree in computer sciences and has been working for Desjardins Group for more than 30 years. At present, he is the director of Banking Solutions Orientation and Cooperative Network Support, responsible for building solutions for retail and corporate banking at Desjardins. He also assumes the role of Leadership and Strategic Directions Advisor reporting to Desjardins’ Vice President Technology Banking. He is passionate about entrepreneurship, environment and technology, and has proven his leadership in developing innovative solutions that address a social or financial problem. From computer–animated short film to environment led challenges, and passing by financial oriented competitions, every subject drives his passion and interest.

Rob Alvarez Bucholska
Gamification Facilitator, Speaker
LinkedIn

Rob Alvarez is an expert, international keynote speaker and advocate for the use of gamification and game-based solutions, especially in education and learning. Professor Game is focused on interviews with successful world-class experts and practitioners of gamification and game-based solutions that bring the best of their experiences to get ideas, insights, and inspiration to make learning experiences meaningful and inspire us. At Ironhack, he is Product Manager for Enterprise (B2B) solutions, ranging from adapting existing educational boot camps and creating new ones for our corporate clients to the definition and execution of processes both for innovating and regular operations. He is also a professor and workshop facilitator for Gamification and Game-based Solutions in a series of higher ed institutions that include the EFMD and IE University. At IE Business School, he belongs to the Operations and Supply Chain Management area.

Valeria Arellano
Founder of Afortunada Mente
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